The Deadly Dangers of Sick Marketing for Smaller Businesses
Right now as you’re reading this, Sick Marketing may be slowly killing off your sales, growth, and profits. Has it infected your smal…
Advertising
Advertising is a component of the promotional mix. It is one of the most powerful promotional tools available for marketing your smaller business. Effective advertising’s role is ultimately to generate sales through a process of driving awareness, garnering interest, creating desire and sparking engagement with a compelling call to action. Many factors contribute to healthy advertising, such as marketing synergy, compelling copy, tied in imagery, a well thought out call to action and a systematic follow up process for all leads generated from your advertising
campaign.
Related Marketing Ailment: Anemic Advertising
Read on to explore articles, resources and tools related to curing your Advertising challenges.
Targeting Trauma
Definition: Targeting Trauma is an extremely distressing shock wave to your foundational marketing. It causes catastrophic damage to yo…
Funnel Failure
Definition: Funnel Failure is a critical collapse in the customer acquisition process that results in severely impaired sales performan…
Anemic Advertising
Definition: Anemic Advertising is a serious and fatiguing marketing ailment that develops when a company’s advertisements fail to pro…
Analysis Paralysis
Definition: Analysis Paralysis is a state of painful marketing confusion that results in the inability to make the necessary strategic …
Marketing Ailments & Adverse Health Conditions – A to Z Dictionary
Do you know what’s plaguing your smaller business’s growth? If you don’t, your business may be suffering from a marketing ailment…