Marketing Strategy, Planning & Promotion

A healthy marketing strategy, planning activities and promotional efforts are the skeletal framework for every successful business. If your strategic marketing planning process has missing limbs or a misaligned promotional strategy, your small business will suffer the pain of sickly sales and weak profits. Learn more about how to promote and grow a successful business by building a goal-focused, foundational marketing plan

Read on to explore articles, resources and tools related to curing your Marketing Strategy, Planning & Promotion challenges.

Targeting Trauma

Definition: Targeting Trauma is an extremely distressing shock wave to your foundational marketing. It causes catastrophic damage to yo…

Funnel Failure

Definition: Funnel Failure is a critical collapse in the customer acquisition process that results in severely impaired sales performan…

Anemic Advertising

Definition: Anemic Advertising is a serious and fatiguing marketing ailment that develops when a company’s advertisements fail to pro…

Analysis Paralysis

Definition: Analysis Paralysis is a state of painful marketing confusion that results in the inability to make the necessary strategic …