The Deadly Dangers of Sick Marketing for Smaller Businesses
Right now as you’re reading this, Sick Marketing may be slowly killing off your sales, growth, and profits. Has it infected your smal…
Marketing News, FAQs & Opinion
Get breaking marketing news, discover the latest FAQs and quirky marketing facts and hear my opinionated, two-cents worth on today’s marketing headlines and the trending news stories that matter most to small business.
My team and I read and scour dozens of informative, marketing industry insider publications each week so you don’t have to. Here, I love to write about what’s hot and what’s not in marketing trends and news. You’ll always get straight shooting opinions and advice on all matters related to successfully marketing your smaller business, injected with a good dose of humor.
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Targeting Trauma
Definition: Targeting Trauma is an extremely distressing shock wave to your foundational marketing. It causes catastrophic damage to yo…
Funnel Failure
Definition: Funnel Failure is a critical collapse in the customer acquisition process that results in severely impaired sales performan…
Anemic Advertising
Definition: Anemic Advertising is a serious and fatiguing marketing ailment that develops when a company’s advertisements fail to pro…
Analysis Paralysis
Definition: Analysis Paralysis is a state of painful marketing confusion that results in the inability to make the necessary strategic …
Marketing Ailments & Adverse Health Conditions – A to Z Dictionary
Do you know what’s plaguing your smaller business’s growth? If you don’t, your business may be suffering from a marketing ailment…