Promotional Tactics

Promotional tactics, often referred to as marketing tactics, are the medium used to achieve a strategic marketing objective – though not a marketing goal. For example, Facebook Marketing is a promotional tactic but on its own, it certainly isn’t a marketing strategy. Unfortunately, tactical promotional marketing often takes the place of a complete strategic marketing plan for many smaller businesses. This usually ends in less than stellar results and the formation of numerous marketing ailments.

Related Marketing Ailment: Paralyzing Promotional Marketing

Read on to explore articles, resources and tools related to curing your Promotional Tactics.