Do you know what’s plaguing your smaller business’s growth? If you don’t, your business may be suffering from a marketing ailment…
Marketing Communications is a delicate area where both large and small companies can cause a great deal of brand damage. In the shorter term, a marketing communications mishap will cost you sales, in the longer term it can cost the life of your business if you don’t initiate immediate first aid damage control. What you say and how you say it in your marketing communications, such as in advertisements and social media posts, will spread like wildfire if you say it offensively. On the other side of the spectrum, you can also simply just not communicate anything that ignites passion with your intended audience. Having a comprehensive marketing communications plan with an emphasis on brand voice is key to avoiding communications calamaties.
Related Marketing Ailment: Comatose Communications
Read on to explore articles, resources and tools related to curing your Marketing Communications.