Do you know what’s plaguing your smaller business’s growth? If you don’t, your business may be suffering from a marketing ailment…
The biggest challenge that lead generation presents for many smaller business owners is
creating and fine-tuning a repeatable systematic formula for success. Also, customer servanthood must be the core foundational component of the lead generation process. Remember, a lead will only be interested in a product or service that serves, solves and satisfies their needs – and not merely your need to generate a sale. If this sounds a bit preachy, it certainly isn’t intended to be. Sometimes we all just need to be reminded that the key to successful lead generation is servanthood period. If we’re not going out of our way to serve by adding mind-blowing value through customer experience, a competitor certainly will.
Related Marketing Ailment: Languishing Lead Generation
Read on to explore articles, resources and tools related to curing your Lead Generation challenges.