Do you know what’s plaguing your smaller business’s growth? If you don’t, your business may be suffering from a marketing ailment…
Direct Mail Marketing
Direct Mail marketing is a powerful medium when used correctly. Direct mail should only be used as a component of an integrated marketing strategy! The real problem is this is often not the case. Many smaller businesses use direct mail as a stand-alone marketing tactic, however, this just isn’t an efficient practice, and more often than not, it simply doesn’t produce a good rate of return. The incredible advantage of direct mail marketing is that it remains one of the easiest ways to implement precision audience targeting.
Related Marketing Ailment: Jaded Junk Mail
Read on to explore articles, resources and tools related to curing your Direct Mail Marketing challenges.