Content Marketing

Content Marketing may be a newish term, but it certainly isn’t a new marketing concept. It’s been in use for decades, just not packaged under the term “content marketing”. So what’s all the fuss about content marketing today and why the need for this new terminology? This new term was needed to introduce and solidify the shift in thinking required to embrace the new era of social selling brought on by the digital revolution. All of which is driven by, you guessed it, the proliferation of educational content to aid in buying decisions.

Related Marketing Ailment: Content Marketing Concussion

Read on to explore articles, resources and tools related to curing your Content Marketing woes.