Targeting Trauma

Definition: Targeting Trauma is an extremely distressing shock wave to your foundational marketing. It causes catastrophic damage to yo…

Funnel Failure

Definition: Funnel Failure is a critical collapse in the customer acquisition process that results in severely impaired sales performan…

Anemic Advertising

Definition: Anemic Advertising is a serious and fatiguing marketing ailment that develops when a company’s advertisements fail to pro…

Analysis Paralysis

Definition: Analysis Paralysis is a state of painful marketing confusion that results in the inability to make the necessary strategic …