Soft cover book – 48 pages
Description: Stressed-out smaller business owner Fran Tic discovers that doing more doesn’t always equate to earning more. She learns the valuable marketing lesson that working your business harder is not the same as working it smarter. Are you working for your business, or is your business working for you? Virtually every smaller business owner has faced the dilemma of “sickly marketing” at one time or another. In this digital age, with so many more marketing avenues and options available to you, how do you identify and hone in on the
most effective strategies and tactics that most resonate with your target audience? Small business owners need powerfully potent and effective marketing that generates more healthy sales and profits on a limited budget. TAKING CARE OF BIZ NESS by Kimberly Kelly is an illustrated marketing storybook that sheds light on the unique struggles of the smaller
business owner, and provides insights on how to solve them, in a fun and humorous way.