The Deadly Dangers of Sick Marketing for Smaller Businesses
Right now as you’re reading this, Sick Marketing may be slowly killing off your sales, growth, and profits. Has it infected your smal…
Customer Service
Customer Service seems like the forgotten branch of marketing for many smaller businesses. It’s little talked about and often neglected as a strategy for growth. This is a mistake. Customer Service is a core, foundational component of the sales process. It can be responsible for building up sales quickly as well as losing them twice as fast. In fact, improving customer service is actually your first line of defense against injurious sales cuts.
Related Marketing Ailment: Reactive Customer Service
Read on to explore articles, resources and tools related to curing your Customer Service complaints.
Targeting Trauma
Definition: Targeting Trauma is an extremely distressing shock wave to your foundational marketing. It causes catastrophic damage to yo…
Funnel Failure
Definition: Funnel Failure is a critical collapse in the customer acquisition process that results in severely impaired sales performan…
Anemic Advertising
Definition: Anemic Advertising is a serious and fatiguing marketing ailment that develops when a company’s advertisements fail to pro…
Analysis Paralysis
Definition: Analysis Paralysis is a state of painful marketing confusion that results in the inability to make the necessary strategic …
Marketing Ailments & Adverse Health Conditions – A to Z Dictionary
Do you know what’s plaguing your smaller business’s growth? If you don’t, your business may be suffering from a marketing ailment…